STD Test – the Facebook Phenomenon
Reaching out to a youth audience to communicate the importance of taking an STD test and being aware of the risks of STDs has always been a challenge – which is where online social networking sites come in.
A leading social marketing agency and Facebook application developer has announced the launch of a new STD Awareness Application for Facebook. The development indicates how communicating the importance of taking a regular STD test has evolved with technology. Traditionally, reaching out to younger audiences about the need to take care of their sexual health relied on educational leaflets, adverts or films. But now the necessity of taking an STD test, especially if particular symptoms are being experienced, is being promoted on social networking sites such as Facebook and MySpace.
STD test – Infect a Friend
On Facebook you can poke a friend, smile at them, buy them a beer or recommend which book to read. Now the ‘Infect a Friend’ application has been invented to raise awareness and increase prevention of STDs. Many people who have symptoms of an STD don’t go ahead and take an STD test, either out of fear, embarrassment or ignorance. But it’s hoped the Facebook application will help take the stigma out of the problem.
The ‘Infect a Friend’ application
The developers decided on ‘Infect a Friend’ when they realised statistics showed almost 50% of adults will at some point contract an STD. It’s a worrying statistic, especially when you consider many of those will not consider going for an STD test to deal with the problem. By reaching out to and changing the minds of younger generations, it’s hoped this attitude to sexual health will change and taking an STD test will simply become a matter of routine.
Encouraging STD Tests
The group most at risk are 16-24 year-olds, making social networking sites such as Facebook an ideal way of reaching this age group. The Infect a Friend application works by infecting friends with a number of contagious STDs. The application includes links and information to help educate users to learn more about STDs, prevention of the diseases and why it’s crucial to take an STD test if they do think they’re infected. An STD test will result in the appropriate and necessary treatment. Facebook users are also being encouraged to make a charitable donation to help the fight against AIDS.
Looking for an STD test? CITYDOC can help
For a complete range of STD tests, London based CITYDOC is ideally and discreetly located in the City of London for fast, professional and discreet service. Based at the junction of City Road and Finsbury Square, CITYDOC is open for walk-in patients or you can book your appointment by contacting the practice now on 0207 256 8668. The clinic offers full sexual screens for men and women. If you are thinking about an STD Test, contact CITYDOC today.
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